Spotify CFO Barry McCarthy remarked that the yet-to-launch Bytedance app has “some really clever social features” while speaking at the RBC Capital Markets Conference in New York on November 22nd. Considering that, according to estimates, there are only 3.3 billion active smartphone users globally today, this is an impressive milestone - doubly so when you consider that TikTok only took off in 2017, following parent Bytedance’s $800 million acquisition of lip-sync app Musical.ly.Īt least one senior Spotify exec has already seen the service, or at least some screenshots of it, and was impressed. Last week, we learned from mobile activity monitor Sensor Tower that TikTok has now been downloaded more than 1.5 billion times across the world. Plus, more pertinently, it demonstrates that what you’re about to read should be consumed with the following caveat: not every sensation on TikTok today is about music, despite the fact that most top TikTok influencers - whether via lip-sync or dancing - use music as a vital component of their appeal. What’s it doing here, in a business-focused column about TikTok’s threat to Spotify’s dominance in music? Well, for one thing, I thought it might put you in a cheery mood. What can I say? It’s an oldie, but a goodie. Are you dead? Let’s find out: Watch this video, which went viral on TikTok this week, and see if you don’t chuckle.įor those skeptical types who refrained from clicking the link above: It’s a human, clad in a dinosaur costume, petrifying members of the public.
0 kommentar(er)
